Marketing-leading resources for CRM-focused IT professionals
CRM (Customer Relationship Management) combines three aspects of customer-centric thinking: people, process, and technology. TechTarget’s CRM-focused media provide IT professionals with information relating to the technology issues facing companies designing and implementing CRM initiatives.
E-Newsletters
TechTarget e-Newsletters keep IT, professionals, on top of their game by giving them the latest IT-focused information they need to be successful. With more than 70 market-specific titles — including industry news, developer and administrator tips, success strategies, and case study e-Newsletters — sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget’s controlled, qualified subscriber base is comprised of US and Canadian members and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100 percent confirmed the direct request, which means members request the e-Newsletters they want to receive and confirm via e-mail.
Industry-Specific Web Sites
TechTarget’s network of IT Web sites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice, and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
Search CRM
Search CRM is the Web’s best guide for CRM decision-makers. CRM is a business process enabled by technology — it requires a special combination of customer-centric strategy and technical know-how. SearchCRM.com provides business leaders with information relating to the most pertinent issues facing companies that are in the process of developing, designing, and implementing CRM initiatives. With its combination of original daily news, recognized experts, hand-picked Web links, discussion forums, Webcasts, and customized research, SearchCRM.com offers CRM decision-makers a rich collection of insight into this fast-changing industry. The site also offers tips on vendors, product selection, deployment, and management of CRM initiatives.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget’s network of Web sites. Webcasts bring moderated informational sessions directly to attendees’ desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a full year of presence in our Webcast archives.
White Paper Sponsorship Program
TechTarget’s White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision-makers you need to reach. With millions of members across specific technology markets, TechTarget’s network of industry-specific IT Web sites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Enterprise CRM
Enterprise CRM brings CRM professionals together with CRM experts, industry analysts, and companies with specific CRM solutions who can help them plan, implement and maximize the best CRM initiatives.
Targeted to the needs of invited audiences of decision-makers responsible for planning, implementing, and achieving measurable returns from their investments in customer relationship management, Enterprise CRM provides sponsors and exhibitors with the opportunity to reach a highly qualified, pre-screened audience of decision-makers who have the power to shape a customer-based business strategy and build the technology infrastructure that supports it.
Invitation-Only Conferences
TechTarget’s invitation-only conferences bring together pre-screened IT decision-makers and buyers from large organizations and provide them with technical content sessions from leading industry experts. Attendance is free, but delegates are qualified by title, company size, and specific area of interest. Sponsors benefit by gaining extraordinary access to these pre-qualified attendees planning for purchase decisions as well as exhibit hall hours that don’t conflict with conference sessions.
E-mail and Postal List Rentals
Market directly to IT professionals who want to hear from you. Across our network of technology-specific Web sites, TechTarget’s registered members opt-in to receive information on products and services relevant to their interests. Both our e-mail and postal lists deliver strong results, routinely outperforming industry standards.
