The Most Qualified IT-Focused Audience in the SMB Market
IT spending by companies with under 1,000 employees is on the rise. IT pros working for growing businesses are constantly focused on building, managing and upgrading their IT infrastructure. Professionals responsible for setting and implementing IT strategy and making critical purchasing decisions rely on TechTarget’s IT-focused media for SMBs for expert insight and targeted information resources.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 70 market-specific titles — including industry news, developer and administrator tips, success strategies and case study e-Newsletters — sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget’s controlled, qualified subscriber base is comprised of US and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100 percent confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via e-mail.
Industry-Specific Web Sites
TechTarget’s network of IT Web sites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
Search Small Biz IT
Many of today’s IT resource sites cater to those working in large enterprises and do not consider the needs of SMBs. IT professionals working in companies with 1,000 or fewer employees face vastly different challenges than those working in enterprises, and need resources that will support the optimal growth of their business. Search Small Biz IT provides hands-on advice on how to perform the wide range of tasks that are expected of IT pros in smaller companies. From comprehensive advice on contract negotiation and skills development to setting up a wireless network, SearchSmallBizIT.com is the one-stop resource for IT pros and all of their small business needs.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget’s network of Web sites. Webcasts bring moderated informational sessions directly to attendees’ desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a full year of presence in our Webcast archives.
White Paper Sponsorship Program
TechTarget’s White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget’s network of industry-specific IT Web sites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
CIO Decisions Magazine
Bridging a Gap in the Media Marketplace
CIO Decisions is the first monthly magazine designed specifically to serve the vast SMB represented by the 40,000 enterprises that occupy the space between the Fortune 1000 and the small-business sector. Together, these businesses — companies with approximately 100 to 1000 employees or revenues from $50 million to $2 billion — represent the largest and fastest-growing market for IT products and services.
CIO Decisions will launch in April 2005.
The CIO Decisions Conference
Managing IT in a midmarket enterprise — one with $50 million to $750 million in revenues — presents a unique set of challenges. IT organizations in midmarket companies must work with smaller staffs, fewer resources and less bargaining leverage than big-company counterparts. Tight budgets require CIOs to squeeze more life out of technology while staying ahead of ever changing technology releases. And in today’s world, it’s crucial that CIOs stay abreast of regulatory issues to keep their companies in compliance with the law. With all these hurdles facing IT leaders, how do they take their organizations to the next level while not breaking the bank?
To make it in the SMB, you’ve got to be fast, resourceful, creative and well-rounded. The competition is fierce, and the resources are not always plentiful. SMB IT success requires a unique mindset: IT leaders who are not afraid to get their hands dirty and are energized by new challenges.
The CIO Decisions Conference presents a set of topics that are customized to the needs of IT leaders. It features speakers from the top analyst firms as well as independent technology experts with experience in mid-size businesses and technology issues.
E-mail and Postal List Rentals
Market directly to IT professionals who want to hear from you. Across our network of technology-specific Web sites, TechTarget’s registered members opt-in to receive information on products and services relevant to their interests. Both our e-mail and postal lists deliver strong results, routinely outperforming industry standards.
